Fresh Del Monte Expands Sales of Exclusive Pinkglow® Pineapple Into Select Canadian Retailers
Produce Brand to Increase Product Availability in Select Canadian Markets Ahead of Canada Day
Coral Gables, FL (June 28, 2021) – Del Monte Fresh Produce N.A., Inc., one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, today announces the expansion of its exclusive and luxurious Pinkglow® pineapple to select retailers in limited markets throughout Canada. Available for retail purchase, the Pinkglow® pineapple is a novel pineapple with a pink interior, uniquely grown by Fresh Del Monte.
Pinkglow® pineapples are currently available in the United States and now have made their way up to the Great White North. Just in time for Canada Day, consumers can find Pinkglow® pineapples at select retailers Halifax, Montreal and Toronto ahead of July 1.
This “Jewel of the Jungle™” is produced in ultra-limited harvests, uniquely and specially grown by the expert growers at Fresh Del Monte and is found to be both juicier and sweeter than a traditional pineapple. With a delicious and completely unique taste, the Pinkglow® pineapple boasts notes of candy aromatics and is sure to delight consumers of all ages. Boasting a distinctive beauty from the moment it is sliced, this treat is perfect for snacking, desserts or transforming a pina colada into a pink-a-colada. Grown in the exotic Costa Rican jungle, this exclusive product is one-of-a-kind and perfect for the foodie in your life who loves to try new exotic bites.
“We are very excited to announce the retail expansion of Pinkglow® pineapples to our consumers in Canada,” said Pablo Rivero, Vice President of Marketing, Del Monte Fresh Produce, N.A. “As a result of high consumer demand and increased product availability, we decided to expand our distribution to make Pinkglow® pineapples even more accessible to our Canadian shoppers. North American expansion is a key component of our growth strategy, so we look forward to providing these unique pineapples to a new consumer base and hope they love the product just as much as we do.”
Pinkglow® pineapples, which have been in development since 2005, are grown on a select farm in Costa Rica, and take up to 24 months to produce. Pinkglow® pineapples are harvested by hand with their crowns replanted to increase the volume of crops and reduce waste. Each elegantly packaged treat is over-the-top and perfectly pink, created to enhance dishes and Instagram feeds alike with its splendor. While consumers will open their packages to find the Pinkglow® pineapple without its crown, Fresh Del Monte can ensure that it will be removing and replanting each crown before shipping, sustainability cultivating the next crop of this magnificent rarity.
Del Monte Fresh Produce N.A., Inc. has been a market leader in growing and shipping premium quality fresh produce for several decades and a recognized authority in the fruit industry. For more information on the Del Monte Fresh Produce brand, including products, recipes and promotions, please visit DelMonteFresh.com, or keep up with the brand on Instagram or YouTube @delmontefresh.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness and reliability for over 135 years. The Company also markets its products under the MANN™ brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP.
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